Home
Founder
Contact
Placements & SalariesStudent ReviewsFAQsEnquire Now
Call us
Compare

SEO vs GEO (Generative Engine Optimization)

The published figures from each course's own page, side by side — duration, fees, tools, careers and starting pay — so you can compare without opening two tabs.

 SEOGEO (Generative Engine Optimization)
What it isthe discipline of earning search traffic instead of paying for every clickstructuring content so brands get cited inside ChatGPT, Perplexity and Google AI Overviews instead of only ranked on a results page
Duration13 Weeks · 3 Months3 Months
FeesAsk a counsellor for the current fee₹20,500 – ₹25,500
Fresher salary (Punjab)₹15,000 – ₹28,000 / month₹18,000 – ₹30,000 / month
ModeClassroom, Weekend & 1-on-1Classroom, Weekend & 1-on-1

GEO (Generative Engine Optimization)'s published band tops out higher (₹30,000 vs ₹28,000 for a fresher) — though the gap closes fast with a portfolio, and both climb well past these figures with experience.

SEO

Every business in Jalandhar that wants enquiries without an ad budget needs someone who understands search.

Careers

  • SEO Executive
  • SEO Analyst
  • Content Strategist
  • Freelance SEO Consultant

Tools taught

Google Search ConsoleSemrushAhrefsScreaming FrogGA4UbersuggestWordPress

What you cover

  • How search engines crawl, index and rank
  • Keyword research and search intent
  • On-page optimisation and schema markup
  • Technical SEO: speed, sitemaps, robots
  • Local SEO and Google Business Profile
  • Link building and digital PR
GEO (Generative Engine Optimization)

A growing share of search now ends inside an AI-generated answer, and Jalandhar businesses training for this now are the ones getting cited before their competitors even notice the shift.

Careers

  • GEO Specialist
  • AI Search Strategist
  • Content Strategist
  • SEO Executive

Tools taught

ChatGPTPerplexityGoogle Search ConsoleSemrushSchema markupAhrefs

What you cover

  • How generative engines choose what to cite
  • Structuring content for AI extraction and summarisation
  • Schema markup and structured data for AI crawlers
  • Brand entity building across the open web
  • Prompt-testing your own visibility in ChatGPT and Perplexity
  • Content depth and originality signals AI models reward

Questions

Still deciding?

Yes — plenty of students do, usually one after the other rather than at the same time. Finish the first with a working portfolio before starting the second; running both together tends to leave you half-finished on each.

GEO (Generative Engine Optimization)'s published band tops out higher (₹30,000 vs ₹28,000 for a fresher) — though the gap closes fast with a portfolio, and both climb well past these figures with experience.

Both start at Module 01 with nothing assumed, so "easier" really comes down to which kind of work you'd rather be doing daily — see the tools and topics compared above before deciding on difficulty alone.

You don't have to decide from this page alone. A free counselling session maps your own background to one of these two directly, in about 20 minutes.

Read the full course pages: SEO · GEO (Generative Engine Optimization) · or start with a free counselling session.

Ready to get started?

Start building yourcareer today.

Talk to a counsellor today. One call is usually enough to know which track fits your degree, your schedule and the job you want.

Call now+91 98881 22254
  • Free career counselling
  • No registration fee
  • Placement support included