After 12th 6-Month Digital Marketing Certificate Program in Jalandhar
Every core digital marketing channel covered with maximum hands-on practice and no AI shortcuts — 25 certifications, ten portfolio projects and a 15–20 day live industry project on a real business account, all in six months.
Digital Marketing Certificate Program Course in Jalandhar
techcadd's 6-month Professional Digital Marketing certificate programme in Jalandhar: 255+ contact hours, 25 certification exams (22 free), 10 portfolio projects and a 15–20 day live industry project on a real business account. SEO, Google Ads, Meta Ads, e-commerce, CRO, email and GA4 — taught manually, with no AI shortcuts.
Key Highlights :
- Duration: 6 Months
- Contact Hours: 255+ Hours
- Eligibility: 12th Pass Onward
- Mode: Practical + Theory
Course Overview
techcadd's After 12th 6-Month Digital Marketing Certificate Program in Jalandhar runs 255+ hours of classroom and supervised lab time over six months, open to 10+2 pass students, graduates, working professionals and career-changers from any stream. It covers every core digital marketing channel — strategy, design, video, web, SEO, social, paid ads, e-commerce and analytics — taught manually rather than through AI shortcuts, on the reasoning that doing the work by hand first is what lets you judge AI output later. The programme includes 25 certification exams (22 of them free), 10 portfolio projects and a 15–20 day live industry project on a real business account.
The first two months build the production skills every channel depends on: funnel architecture, buyer personas, channel-mix planning and the core marketing metrics, followed by graphic design in Photoshop and Canva Pro, video editing in Premiere Pro and CapCut, and a full website build on WordPress and Elementor Pro. Month three covers the complete SEO stack — keyword research, on-page optimisation, technical SEO and off-page link building — and month four adds local SEO and Google Business Profile, content marketing and a social media block across Instagram, Facebook, LinkedIn, YouTube, X and Pinterest. Month five is paid media, Google Ads and Meta Ads, and month six closes with e-commerce on WooCommerce and Shopify, conversion rate optimisation, email marketing and CRM, GA4, Google Tag Manager and Looker Studio.
Each stage is paired with practical output: a strategy document and a design and video portfolio in the first two months, a live website and landing page, an SEO case study with real rank tracking, a social media operation run on a real handle, two live ad accounts on Google and Meta, and an e-commerce store with automated email flows. The programme closes with 15 to 20 days of supervised work on a real business account — strategy, execution, optimisation and client reporting — reviewed by a mentor and separately assessed.
Career-wise, the course points toward roles such as Digital Marketing Executive, SEO Executive or Specialist, Social Media Executive, Performance Marketing Executive and E-Commerce Executive, with indicative North India fresher ranges between roughly ₹2.2 LPA and ₹4.8 LPA depending on the role, and freelancers billing in the ₹15,000–₹50,000 a month range. Those figures are market observations rather than guarantees — actual offers depend on the portfolio and interview performance a graduate can show.
What You'll Learn
Every module ends in something you have built and a trainer has reviewed, so the list below is work you will have done rather than topics you will have heard about.
- 01
Two live ad accounts
A Google Ads account with Search, Display and Shopping campaigns, a Merchant Center feed and conversion tracking; and a full-funnel Meta build with Pixel, CAPI, lookalikes and retargeting.
- 02
An SEO case study with rank data
A full audit, on-page implementation, link plan and eight weeks of rank tracking on a live site — the deliverable that separates an SEO Executive from an SEO Specialist.
- 03
A live website and a store with automation
A WordPress business site plus a conversion landing page, and a WooCommerce store with automated welcome, cart-recovery and win-back email flows.
- 04
15–20 days on a real business account
Strategy, build, launch, daily optimisation logged in a dated diary, then a final dashboard and a client-style presentation to a review panel — separately certified.
Course Curriculum
Six months of structured, hands-on training: what you learn, the tools you use, where the skill is used in industry, what you can do afterwards, and the certification it unlocks. Months 1–2 are strategy, design, video and the web build; month 3 is the full SEO stack; month 4 is local SEO, content and social with the mid-term practical; month 5 is Google and Meta Ads; month 6 is e-commerce, CRO, email, analytics, agency skills and the live industry project.
Month 1 — Strategy & Creative Production
- 1
Digital Marketing & Funnel Fundamentals (10 hrs) — the 7P framework and buyer behaviour, customer journey mapping, TOFU/MOFU/BOFU funnel architecture, buyer personas and competitor teardown, channel-mix planning, the metrics language (CPM, CPC, CTR, CPL, CAC, AOV, LTV, ROAS, ROI), the 70-20-10 media rule, a one-page strategy document for a live business
- 2
Graphic Design for Marketers (14 hrs) — grid, hierarchy, contrast and white-space, colour theory and typography, Photoshop essentials, Canva Pro mastery, ad creative anatomy, format library across static ads, carousels, stories, banners and thumbnails, AI-assisted design basics, five concept variants per offer
- 3
Certification milestone: begin Google Digital Garage; attempt Fundamentals of Digital Marketing and Canva Design Skills
Tools you will actually work in
Everything here is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
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Who can do this course
Students straight out of 12th
Any stream, no marketing background. The course begins at what digital marketing is and how a funnel works, and the level runs from beginner to complete digital marketer.
Anyone who wants the manual foundation
This track teaches every channel by hand. If you would rather understand why a campaign works before letting a tool suggest it, this is the deliberate choice — and it is what makes you able to check AI output later.
Students who want breadth in one programme
Design, video, web, the full SEO stack, local SEO, content, social, Google Ads, Meta Ads, e-commerce, CRO, email, CRM and analytics — all covered across six months.
Aspiring freelancers
The freelancing block covers positioning, pricing, proposals, contracts, invoicing, GST basics and client acquisition. The web build alone sells for ₹15,000 – ₹60,000 a project, and most students earn their first income before placement.
Career changers and working professionals
Morning, afternoon, evening and weekend batches all run, classes are 1.5 to 2 hours a day, and missed sessions are repeated with another batch.
Students who want verified credentials
25 exams, 22 of them free, each mapped into the topic covered before it and attempted in a supervised lab slot, with badges added to your LinkedIn and CV with verification links.
Certified — And Actually Able to Do the Work
- 25 certification exams, 10 portfolio projects and 15–20 days of supervised work on a real business account.
- Three institute certificates that say exactly what you did — Course Completion, Project Completion and a Live Industry Project Certificate.
Get certified in Digital Marketing Certificate Program
Complete the course with a portfolio of live projects and receive an industry-recognised certificate, plus a documented internship letter accepted by Punjab universities.
Two certificates on completion — the course certificate and a separate capstone project certificate.
Where this course takes you
The roles this opens, what they pay in Punjab and beyond, and who is hiring for them — the same figures our free Salary Estimator publishes, not a brochure number.
25 global certifications — 22 free and up to three paid — across Google, Meta, Microsoft, HubSpot, SEMrush, Ahrefs, Adobe, Canva, Yoast, BrightLocal, LinkedIn and Shopify. Three institute certificates: Course Completion, Project Completion and a Live Industry Project Certificate. Ten portfolio projects. 15 to 20 days of live industry work on a real business account. And a portfolio, CV and freelance kit — hosted portfolio, rebuilt LinkedIn, proposal templates and pricing sheets.
The brochure's indicative fresher ranges for North India: Digital Marketing Executive ₹2.4 – 4.2 LPA; SEO Executive / Specialist ₹2.2 – 4.2 LPA; Social Media Executive ₹2.2 – 3.8 LPA; Performance Marketing Executive ₹2.8 – 4.8 LPA; E-Commerce Executive ₹2.4 – 4.2 LPA; Digital Marketing Freelancer ₹15,000 – ₹50,000 a month. These are market observations, not guarantees — actual offers vary by city, company, portfolio strength and interview performance.
If time or budget is tight, these are the four the institute insists on: Google Ads Search Certification, Google Analytics Certification (GA4), HubSpot SEO Certification (SEO I & II) and Meta Certified Digital Marketing Associate. Every other certification in the stack is a bonus.
It is a stated design choice, not an omission. The promise is manual, first-principles skill in every channel: you learn to do the work yourself, which is what makes you able to judge and correct AI output later. If you want the same breadth built around generative AI, AI search visibility and automation, techcadd's Track 06 runs the same six months at the same fee structure with a different emphasis — and the nine-month Master Diploma adds AI plus a full month of agency internship.
Morning: check every channel — yesterday's ad spend, organic positions, social engagement, email sends and site uptime. Mid-morning: whatever is weakest gets attention first, and that is the job — campaign fixes, content, or a broken form. Afternoon: production — design assets, edit video, write copy, build pages, schedule posts. Weekly: publish the calendar, run the crawl, review ad performance, brief next week. Monthly: build the report, present results across all channels and set the next month's priorities.
15 to 20 working days. Days 1–2 onboarding with the client brief, access handover, business and competitor audit and KPI agreement. Days 3–4 strategy: funnel map, channel plan, budget split and calendar approved by your mentor. Days 5–9 build: creative assets, landing page, tracking deployment, campaign builds and email flows. Days 10–16 launch and optimise, with every decision logged in a dated optimisation diary. Days 17–20 report and present: final dashboard, performance report, learnings document and a client-style presentation to a review panel.
Hands-on projects you will ship
P1–P2 — Brand & Funnel Strategy, Creative Portfolio
A complete strategy document with persona, funnel, channel mix and a six-month roadmap, plus 15 designed assets — ad banners, carousels, thumbnails, brochures and a brand kit.
P3–P4 — Video Reel Pack & Website
Five edited short-form videos with hooks, captions and platform-native formatting, then a live WordPress business site plus a dedicated conversion landing page.
P5 — SEO Campaign
A full audit, on-page implementation, link plan and eight-week rank tracking on a live site, delivered as an SEO case study.
P6 — Social Media Operation
A 30-day content calendar executed on a real handle, delivered with growth analytics.
P7–P8 — Google Ads & Meta Ads Accounts
Search, Display and Shopping campaigns with a Merchant Center feed and conversion tracking; and a full-funnel Meta build with Pixel, CAPI, lookalikes and retargeting.
P9–P10 & Live Industry Project
A WooCommerce store with automated welcome, cart-recovery and win-back flows, a GA4 and GTM implementation with a blended Looker Studio dashboard — then 15 to 20 days of supervised work on a real business account, presented to a review panel.
Learn it. Build it. Make it yours.
Every project moves through the same loop: understand the brief, build with guidance, then explain the decisions behind your work.
Understand
Break a real requirement into a clear plan and the right tools.
P1–P2 — Brand & Funnel Strategy, Creative PortfolioBuild
Work hands-on with trainer feedback while the decisions are still easy to change.
P3–P4 — Video Reel Pack & WebsitePresent
Turn the finished work into a portfolio story you can defend in an interview.
P5 — SEO CampaignWhy students choose techcadd
techcadd is an ISO 9001 certified institute with campuses in Jalandhar, Ludhiana, Hoshiarpur, Phagwara and Chandigarh. What separates this track from a channel-by-channel course is that every exam is paired with a project, and the whole thing finishes on real client work rather than a simulation.
Exams are built into the timetable
Each exam's published topic list is mapped into the class content before it, so what you study is the syllabus. Attempts happen in scheduled supervised lab slots of roughly two hours.
Hands-on before theory
You build the thing before you read about it. Students who have actually done the task answer scenario questions correctly; students who only read about it do not.
A failure protocol, not a penalty
Most exams allow retakes after a short cooldown. If you fail, your weak domains are reviewed and you are rebooked. Failing an attempt is normal and carries no penalty from the institute.
Renewal training
Google and Meta credentials expire after 12 months. You are taught the renewal process so your stack does not quietly lapse after you leave.
Assessed properly
Attendance 10%, assignments 25%, mid-term practical 15%, portfolio projects 20%, live project 20%, final viva and mock interview 10% — with a published rubric and one free re-attempt of any failed component.
Placement and alumni support
A hosted portfolio with every project, live URL and badge; ATS-optimised CV and LinkedIn; technical, case-study and HR mock interviews with written feedback; profile circulation across Punjab, Chandigarh, Delhi NCR and remote roles; plus continued job postings and refresher classes.
What our students say
Real experiences from learners across Jalandhar and the districts around it.
“Doing every channel by hand is why I can actually debug a campaign now. My interviewer asked why a Quality Score was low and I could answer without guessing.”
JDJaskaran DhillonDigital Marketing Executive · Jalandhar “Four SEO topics instead of one is the difference. I walked in with a technical audit document and an eight-week rank chart on a real site.”
PNPreeti NandaSEO Executive · Ludhiana “Two live ad accounts on my CV — Google and Meta, both with tracking I set up myself. That is what got me shortlisted over people with longer courses.”
RMRajat MalhotraPerformance Marketing Executive · Phagwara “Doing every channel by hand is why I can actually debug a campaign now. My interviewer asked why a Quality Score was low and I could answer without guessing.”
JDJaskaran DhillonDigital Marketing Executive · Jalandhar “Four SEO topics instead of one is the difference. I walked in with a technical audit document and an eight-week rank chart on a real site.”
PNPreeti NandaSEO Executive · Ludhiana “Two live ad accounts on my CV — Google and Meta, both with tracking I set up myself. That is what got me shortlisted over people with longer courses.”
RMRajat MalhotraPerformance Marketing Executive · Phagwara
“I sold my first WordPress build in month two and a local SEO retainer in month four. The freelancing classes taught me to price it instead of guessing.”
SKSimarpreet KaurFreelancer · Kapurthala “The 15-day live project was the first time I felt like staff rather than a student. Daily monitoring, a real diary, and a panel presentation at the end.”
ASAditya SoodE-Commerce Executive · Hoshiarpur “They explained honestly why this course has no AI content and what the AI track does instead. Nobody tried to sell me the more expensive option.”
NBNeha BhandariAfter 12th Student · Nakodar “I sold my first WordPress build in month two and a local SEO retainer in month four. The freelancing classes taught me to price it instead of guessing.”
SKSimarpreet KaurFreelancer · Kapurthala “The 15-day live project was the first time I felt like staff rather than a student. Daily monitoring, a real diary, and a panel presentation at the end.”
ASAditya SoodE-Commerce Executive · Hoshiarpur “They explained honestly why this course has no AI content and what the AI track does instead. Nobody tried to sell me the more expensive option.”
NBNeha BhandariAfter 12th Student · Nakodar
Frequently asked questions
Find answers to the questions students ask before enrolling.
Six months, 250 to 260 hours of classroom and supervised lab time. Classes run 1.5 to 2 hours a day, five to six days a week, with morning, afternoon, evening and weekend batch options. It is offline classroom teaching with one workstation per student, premium tool and platform access during the course, backup classes for missed sessions, doubt-clearing hours and a mentor group.
No. The track starts from fundamentals and is open to all streams. Students from commerce, arts, science and engineering backgrounds all complete it. Eligibility is 10+2, graduate, working professional or career-changer, and the level runs from beginner to complete digital marketer.
Because it is the complete classical programme, deliberately delivered with maximum manual practice and no AI shortcuts. The reasoning is that learning to do the work yourself is what makes you able to check AI later. Track 06 covers the same breadth built around generative AI, AI search visibility and automation over the same six months at the same fee structure, and the nine-month Master Diploma adds AI content plus a month-long agency internship.
22 of the 25 certifications in this track are free. The remaining paid exams — the two Adobe Certified Professional exams and the Meta Blueprint associate exam — carry a provider fee paid directly by you to the provider, and are not included in course fees unless stated otherwise in writing at admission. Confirm the current fee position with your counsellor when you enrol.
No institute can guarantee that, and you should be wary of any that claims to. What techcadd guarantees is preparation mapped to each exam's published blueprint, supervised attempts in scheduled lab slots, and free re-preparation if you fail. Most exams allow retakes after a short cooldown.
No. techcadd is not affiliated with, endorsed by, or an authorised testing centre for Google, Meta, Microsoft, HubSpot, SEMrush, Ahrefs, Adobe, Canva, Shopify or any other certifying organisation. The institute prepares you for these exams; the exams are attempted on the provider's own platform and the credentials are issued directly by the provider. Exam formats, fees, pass marks and validity are set by those organisations and change without notice — always confirm current details on the provider's official page.
Partner business accounts arranged by the institute, or an equivalent institute-owned live property with real traffic. You are never required to spend your own money on ad budgets.
Attendance and participation 10% (minimum 75% attendance required for certification eligibility), assignments 25%, a mid-term practical 15%, portfolio projects 20%, the live project 20%, and a final viva and mock interview 10%. Grades run A+ (90–100) through C (60–69) with a 50% pass mark, and one free re-attempt of any failed component is permitted within the same session.
A Course Completion Certificate stating the track name, duration, contact hours and grade; a Project Completion Certificate listing each project by name with the platforms used and the measurable outcome; and a Live Project Certificate certifying supervised work on a real account — the partner business where consent is given, the period of engagement, the role performed and the supervising mentor.
The nine-month track is the deepest programme techcadd runs. It adds generative AI and AI productivity training, brand strategy, a mobile-video shoot with a 15-day Instagram growth sprint, GEO and AEO for AI search, marketplace and feed optimisation, AI marketing agents and automation — and a full month of live agency internship rather than a 15–20 day live project. This six-month course is the complete classical programme without those additions.
A workstation is provided. A personal laptop is strongly recommended for assignments and live project work outside class hours.
Yes, within 30 days of enrolment. Fees paid are adjusted in full against the higher programme and completed months are credited.
No. techcadd provides 100% placement support — portfolio building, profile circulation, interview scheduling and mock interviews — but final selection depends on your performance and portfolio. The institute does not sell guaranteed-job promises.
Google and Meta credentials last 12 months. You are taught the renewal process during placement preparation so your stack does not quietly lapse, and alumni can attend refresher sessions.
Ask about Digital Marketing Certificate Program
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
- info@techcadd.com
- Phone
- +91 98881 22254
- Address
- 2nd Floor, Crystal Plaza, SCS 78, Opposite PIMS Hospital, Jalandhar, Punjab 144001
- Counselling hours
- Monday – Saturday, 9:00 AM – 7:00 PM
Not sure if Digital Marketing Certificate Program is the right fit?
One call with a counsellor is usually enough to find out. Book a free demo class and see the lab before you decide.