Digital Marketing Certificate Program in Jalandhar
Learn practical digital marketing through hands-on campaign work, real-world projects and trainer guidance at techcadd Jalandhar, with training designed around the skills businesses use for SEO, Google Ads, social media and online growth.
- Live client projects
- Practitioner trainers
- Placement support
- Certificate + internship
- Duration
- 3 to 9 Months
- Mode
- Classroom, Weekend & 1-on-1
- Eligibility
- 12th Pass Onward
- Includes
- Internship Letter
- Students trained
- 25,000+Students trainedsince 2007
- Google rating
- 4.9★Google rating556+ reviews
- Practical training
- 100%Practical traininglive client work
Course overview
techcadd's Digital Marketing Certificate Program in Jalandhar is a practical, career-focused programme for students, graduates, business owners and working professionals who want to learn how digital marketing works in real business situations. The course covers SEO, Google Ads, Meta Ads, social media marketing, content marketing, website optimization, Google Analytics and essential digital marketing tools, with concepts taught through hands-on implementation rather than slide-based learning. You work on practical campaigns, keyword research, website optimization, ad setup, audience targeting, content planning and performance analysis to understand how businesses attract, engage and convert customers online. The training also introduces AI-powered tools and modern marketing workflows where relevant, helping you work more efficiently across search, advertising and content. With trainer guidance, practical assignments and project-based learning, the programme helps you build a useful digital marketing portfolio and develop skills relevant to roles such as Digital Marketing Executive, SEO Executive, Performance Marketing Executive and Social Media Marketer.

Industry-Ready Training in Digital Marketing
- 100% practical, project-based learning
- AI tools integrated into every module
- Live client projects under trainer supervision
- Internship letter and placement support
- Small batches with daily doubt clearing
What you will
actually build
The programme follows a 100% practical-based learning approach, taking students from digital marketing fundamentals to advanced campaign management and client-ready skills through continuous hands-on practice. You learn how to plan marketing strategies, build sales funnels, position a brand, create AI-assisted content and designs, develop websites and landing pages, conduct SEO research, and improve organic search visibility. The training also covers content marketing, social media growth, Google Ads, Meta Ads, e-commerce marketing, conversion rate optimization, email marketing, CRM automation, analytics and modern AI-powered marketing workflows. Throughout the programme, you work directly with relevant platforms and tools instead of learning only through theory, giving you practical experience in creating, launching, managing and analyzing digital marketing campaigns. The focus is on building skills that can be applied to real businesses, freelance projects and digital marketing roles, along with the communication and client-handling knowledge needed to deliver professional marketing services.
Digital Marketing & Funnel Fundamentals
- Marketing vs. digital marketing, the 7P framework and modern buyer behaviour
- Customer journey mapping and TOFU / MOFU / BOFU funnel architecture
- Buyer personas, competitor teardowns and positioning statements
- The metric language: CPM, CPC, CTR, CPL, CAC, AOV, LTV, ROAS, ROI
- Tools: Google Trends, Meta Ad Library, SimilarWeb, Miro, Google Sheets






Digital Marketing Is Powering the Next Generation of Industry Leaders
- Live client work from week one, supervised by a trainer, not slides, not simulations.
- Trainee Executive roles in Punjab start around ₹15,000 – ₹28,000 a month for a fresher with a working portfolio.
Reviewed by mentors. Built for interviews.Who can dothis course
The Digital Marketing programme is open at Module 01 to people with zero marketing background: funnel maths, buyer psychology and design fundamentals are taught from the ground up before any live account work begins. The batch at techcadd Jalandhar is deliberately mixed, and what decides your outcome is consistency through the modules, not your starting point.
Students after 12th
Join from Commerce, Arts or Science with no assumed knowledge. Most run the 3-month Foundations stage alongside a first year of college, using the weekday or weekend batch.
Graduates and final-year students
If you're finishing a BA, BBA, B.Com, BCA or MBA, this is the shortest route from degree to a Digital Marketing Executive offer. Enter placement season with a live website, a ranked listing and a real Meta campaign in hand instead of a blank CV.
Working professionals and career switchers
The weekend and evening batches exist for people already earning. Career switchers typically become interview-ready for Digital Marketing Executive or SEO Executive roles within three to six months, without leaving their current job.
Business owners and freelancers
Owners take this programme to stop outsourcing spend they cannot judge and start running their own Meta and Google accounts. Freelancers and agency founders take the 9-month Expert stage specifically for the client-commercial skills (audits, proposals, quotations and GST invoicing) that let them bill clients beyond Punjab.
Career restarters
A gap on the CV counts for less than work you can point at. The programme starts at zero and finishes with a portfolio and a documented internship letter, which is what an interviewer asks about after a break.
Self-taught learners
If free videos left you with notes but nothing built, what changes here is a trainer who reviews what you produced this week and a deadline attached to every module.
One course.A mesh of real tools.
Everything below is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
Get Certified in
Digital Marketing
Complete the course with a portfolio of live projects and receive an industry-recognised certificate, plus a documented internship letter accepted by Punjab universities.
Computer Education · JalandharCertificateof Project ExcellenceThis is to certify thatStudent Namehas designed, built and deployed a live capstone project in Digital Marketing, reviewed and graded under industry mentorship.
Computer Education · JalandharCertificateof Course CompletionThis is to certify thatStudent Namehas successfully completed the professional training programme in Digital Marketing with a grade of A+.
Two certificates on completion — the course certificate and a separate capstone project certificate.
Where this coursetakes you
The roles this opens, what they pay in Punjab and beyond, and who is hiring for them — the same figures our free Salary Estimator publishes, not a brochure number.
Digital Marketing Executive
Runs campaigns across SEO, Google Ads, Meta Ads, and social media.
- Starting package
- ₹1.8–3.2LPA
- After 2 years
- ₹3.5–6LPA
Indicative ranges for Digital Marketing Executive roles, compiled from public job-market listings and drawn on the same scale in every market. Actual offers vary by employer, skillset and interview performance — Punjab pay typically reaches 1.9× the fresher ceiling within two years of delivery experience.
Open the salary estimatorWhere Digital Marketing Executive graduates get hired
- Digital marketing agencies in Punjab and NCR
- E-commerce and D2C brand in-house teams
- Immigration consultancies and real estate firms
- Freelance and retainer-based client work
What can I do after the 3-month Foundations stage (Modules 1–9)?
You finish with a working website and landing page, a brand strategy document, a portfolio of AI-assisted design and short-form video, and a completed 15-day Instagram growth sprint with tracked reach and follower numbers — plus the keyword research groundwork the next stage builds on. This supports entry-level roles such as Digital Marketing Executive or Content & Social Media Executive, with trainee pay in Punjab typically starting around ₹15,000–₹28,000 a month for a fresher with a working portfolio. Most students continue into the Professional stage before applying, since SEO and paid advertising — the skills employers usually ask for by name — are covered from Module 10 onward.
What roles does the 6-month Professional stage (Modules 1–18) lead to?
By Module 18 you add the complete SEO stack (on-page, technical, off-page, local and AI search optimisation), content marketing and organic social growth, and the full Google Ads suite (Search, Display, Shopping, PMax and YouTube) on top of the Foundations stage. This supports SEO Executive or Specialist (₹2.2–4.2 LPA), Google Ads or Search Marketing Executive (₹2.8–4.8 LPA), Social Media Executive (₹2.2–3.8 LPA), Local SEO Specialist (₹2.4–4.0 LPA) and AI-assisted Digital Marketing Executive roles, or freelance SEO and Google Ads work per client. These are indicative North India ranges for candidates completing the stage, not guarantees.
What roles does the 9-month Expert stage / full Master Diploma (Modules 1–28) lead to?
Completing all 28 modules adds Meta Ads, e-commerce store management, product and marketplace SEO, conversion rate optimisation, email and CRM automation, analytics dashboards, AI marketing agents, and the freelancing and client-commercial skills to run or sell this work — plus a month-long live agency internship. This supports Performance Marketing Executive or Specialist (₹3.0–5.5 LPA), E-Commerce Executive (₹2.4–4.2 LPA) and Marketing Automation Executive (₹3.2–5.5 LPA), and with experience, Digital Marketing Manager (₹4.5–8.0 LPA), SEO / AEO Lead (₹3.5–6.5 LPA) or agency owner and consultant at ₹50,000–2,00,000+ a month. The month-long live agency internship is what appears on the CV as real work experience.
What job roles open up after Digital Marketing?
Graduates move through Digital Marketing Executive, SEO Executive and Social Media Executive roles early, into Performance Marketing Executive, SEO Specialist and Digital Marketing Manager at mid-level, and toward Growth Manager, Digital Growth Architect or Agency Founder with the full 9-month programme. Local demand across Jalandhar's export, healthcare, education and D2C sectors is currently ahead of trained supply.
What can I earn, and how fast does it grow?
Entry-level Digital Marketing Executives in the Jalandhar market typically start in a modest but realistic bracket and move up quickly once they can show a portfolio of ranked pages and profitable ad accounts. Performance and specialist roles command noticeably more, and pay scales fastest for people who can prove cost-per-acquisition improvements with dates and numbers, not just a certificate.
Can I freelance or work remotely with this skill?
Yes. A Jalandhar address is no barrier on a remote brief: the 9-month Expert stage specifically covers client acquisition, proposals, pricing models, GST invoicing and contracts so you can price and defend freelance or agency work for clients anywhere.
Which industries hire for this in Punjab?
Beyond marketing agencies, Jalandhar's export houses, sports goods and hand-tool manufacturers, immigration consultancies, hospitals, clinics, schools, coaching institutes and real estate firms all now run in-house digital marketing rather than outsourcing it entirely.
Can I continue to higher studies or a specialisation later?
Yes. The 28-module ladder is designed to be picked up again: a 3-month graduate can return and continue from Module 10 without repeating any module, and the certificate and portfolio from each stage stand on their own for university industrial training requirements. The tools overlap, so a second programme builds faster on the first.
Hands-on projectsyou will ship
Brand Strategy Book
Full brand discovery, positioning, tone-of-voice and a 12-month marketing roadmap for a real business.
AI Production System
A custom GPT, prompt library and AI content pipeline that outputs a week of assets in one sitting.
Creative & Video Portfolio
Twenty-five design assets plus ten edited videos across formats and platforms.
15-Day Instagram Growth Sprint
Shoot, edit and publish daily for fifteen days on a real account, documenting reach, follower and engagement growth.
Website, Store & Landing Pages
A business website, a WooCommerce store and two conversion landing pages, all speed and tracking optimised.
SEO + AEO Campaign
Technical audit, on-page overhaul, link campaign, local SEO and an AI-visibility programme run over twelve weeks.
Google Ads Portfolio
Search, Display, Shopping, PMax, Demand Gen and YouTube campaigns with full measurement.
Meta Ads Portfolio
Full-funnel builds including catalogue ads, lead forms, click-to-WhatsApp and scaled retargeting.
Marketplace & Feed Project
A catalogue optimised for Google Shopping, Amazon and Flipkart with feed rules and A+ content.
CRM & Lifecycle Automation
A complete lifecycle programme — welcome, nurture, cart recovery and win-back across email and WhatsApp.
AI Agent Suite
Three production automations: an AI lead qualifier, a content agent and an auto-reporting pipeline.
Agency Business Kit
Service menu, pricing sheet, proposal template, contract, onboarding SOP and outreach system.
Learn it. Build it. Make it yours.
Every project moves through the same loop: understand the brief, build with guidance, then explain the decisions behind your work.
Understand
Break a real requirement into a clear plan and the right tools.
Brand Strategy BookBuild
Work hands-on with trainer feedback while the decisions are still easy to change.
AI Production SystemPresent
Turn the finished work into a portfolio story you can defend in an interview.
Creative & Video PortfolioWhy students choosetechcadd
There are several places to learn digital marketing in Jalandhar and the brochure syllabus looks similar at most of them. What differs is whether you ever touch a live account, whether the trainer still does client work, and whether the placement cell keeps calling after your batch ends. techcadd has trained students across Punjab since 2007 on the same model: small batches, practitioner trainers, live client work as programme work.
Trainers who still do the work
Your trainer runs live client accounts for techcadd's own services arm, so the Meta and Google Ads examples in class are from this quarter, not a five-year-old case study.
Live budgets, real consequences
You spend real advertising budgets and publish to real domains under supervision. A tracked conversion and a before-and-after ranking record are what an interviewer asks to see first.
Small batches, daily lab time
Batches stay small enough that a trainer reviews your dashboard daily. Lab hours run outside class and doubt sessions continue until a concept lands.
Internship letter and certificate
Every student finishes with an industry-recognised certificate and a documented internship on real client work, accepted for university industrial training requirements.
A placement cell that persists
Mock interviews, CV reviews and drives with hiring partners across Jalandhar and Ludhiana, repeated after a rejection rather than abandoned.
Since 2007, 25,000+ students
Nearly two decades of hiring relationships in Punjab is why local employers know exactly what a techcadd certificate in digital marketing means.
How techcaddcompares
Marketing courses are the easiest to sell and the easiest to fake. These are the eight things worth asking before you pay any institute, including this one.
| Feature | techcadd | Other institutes |
|---|---|---|
| Curriculum | Industry-aligned, updated regularly | Often outdated or generic |
| Learning style | 100% hands-on, project-based | Mostly theory-heavy |
| Trainers | Industry-experienced mentors who still deliver client work | Mixed experience levels |
| Real projects | Multiple real-world projects plus a capstone | Limited or simulated projects |
| Live budgets | Real campaigns on live ad accounts with real spend, plus a domain you rank and report on | Screenshots of someone else's dashboard |
| Placement support | Dedicated career and interview preparation | Often limited or absent |
| Batch flexibility | Weekday, evening, weekend and 1-on-1 options | Fixed schedules |
| Doubt support | Ongoing mentor and community support | Limited post-class support |
| Certification | Industry-recognised certificate plus a documented internship letter | Varies |
The right-hand column describes what is commonly offered in the market, not any particular institute. Ask any institute you are considering — this one included — to show you the work its students actually produced.
What our studentsin Jalandhar say
- Google
I did my BA from a college here and had no idea what came next. Six months later I had four live campaigns in my portfolio and an offer from an agency in Jalandhar before the programme even ended.
Harpreet KaurDigital Marketing Executive · Jalandhar GoogleThe SEO module is the real thing. We ranked an actual client site, not a demo. My interviewer asked for proof and I just opened Search Console on my phone.
Rohit SharmaSEO Analyst · Phagwara GoogleI run ads for three sports goods exporters in Jalandhar now. techcadd taught me the ads, but honestly the client handling and proposal sessions are what let me charge properly.
Simranjeet SinghFreelance Marketer · Kapurthala GoogleI switched from a teaching job at 29 and worried I would be the oldest in the room. Half the weekend batch were career switchers. Nobody ever made me feel slow.
Anjali VermaMarketing Executive · Jalandhar Cantt GoogleI joined to stop paying an agency for work I could not judge. I now run Google Ads for our hand tools business myself and the cost per enquiry has roughly halved.
Gurpreet DhillonBusiness Owner · Nakodar GoogleI did my BA from a college here and had no idea what came next. Six months later I had four live campaigns in my portfolio and an offer from an agency in Jalandhar before the programme even ended.
Harpreet KaurDigital Marketing Executive · Jalandhar GoogleThe SEO module is the real thing. We ranked an actual client site, not a demo. My interviewer asked for proof and I just opened Search Console on my phone.
Rohit SharmaSEO Analyst · Phagwara GoogleI run ads for three sports goods exporters in Jalandhar now. techcadd taught me the ads, but honestly the client handling and proposal sessions are what let me charge properly.
Simranjeet SinghFreelance Marketer · Kapurthala GoogleI switched from a teaching job at 29 and worried I would be the oldest in the room. Half the weekend batch were career switchers. Nobody ever made me feel slow.
Anjali VermaMarketing Executive · Jalandhar Cantt GoogleI joined to stop paying an agency for work I could not judge. I now run Google Ads for our hand tools business myself and the cost per enquiry has roughly halved.
Gurpreet DhillonBusiness Owner · Nakodar
- Google
The content and Instagram modules were the most practical part. We planned a full month of posts for a real clinic and watched the numbers actually move.
Manpreet KaurContent & Social Media · Hoshiarpur GoogleI travelled from Ludhiana for the weekend batch and it was worth every trip. Real ad spend, real mistakes, real corrections. YouTube does not give you that.
Vikas ChopraPPC Executive · Ludhiana GoogleThe placement cell did not stop after my first rejection. They called me for three more drives and prepared me differently each time. That persistence got me placed.
Neha BansalDigital Marketer · Jalandhar GoogleThe Shopify and Shopping ads part got me the job. My company sells sports equipment online and I was the only candidate who had actually built and run a store.
Arshdeep SinghEcommerce Executive · Adampur GoogleI came in knowing nothing beyond Instagram. The open lab hours saved me. You can sit after class and the trainer will still explain until it clicks.
Pooja RaniSEO Executive · Kartarpur GoogleThe content and Instagram modules were the most practical part. We planned a full month of posts for a real clinic and watched the numbers actually move.
Manpreet KaurContent & Social Media · Hoshiarpur GoogleI travelled from Ludhiana for the weekend batch and it was worth every trip. Real ad spend, real mistakes, real corrections. YouTube does not give you that.
Vikas ChopraPPC Executive · Ludhiana GoogleThe placement cell did not stop after my first rejection. They called me for three more drives and prepared me differently each time. That persistence got me placed.
Neha BansalDigital Marketer · Jalandhar GoogleThe Shopify and Shopping ads part got me the job. My company sells sports equipment online and I was the only candidate who had actually built and run a store.
Arshdeep SinghEcommerce Executive · Adampur GoogleI came in knowing nothing beyond Instagram. The open lab hours saved me. You can sit after class and the trainer will still explain until it clicks.
Pooja RaniSEO Executive · Kartarpur
Frequently Asked Questions
The Expert stage (Modules 19–28) adds Meta Ads, e-commerce store management, product and marketplace SEO, conversion rate optimisation, email and CRM automation, analytics dashboards, AI marketing agents, and the freelancing and agency-commercial skills (pricing, proposals, contracts, GST invoicing) that let a graduate bill clients directly — on top of everything covered in the Foundations and Professional stages. It also adds a full month of live agency internship, roughly 25 working days embedded on real client accounts in pods, which appears on your CV as real work experience.
Yes, within 30 days of enrolment. A 3-month or 6-month enrolment can be extended to a longer stage: fees already paid are adjusted in full against the higher programme, and completed modules are credited, so you never repeat what you have already learned. Speak to your campus counsellor for the current adjustment schedule.
Assessment is weighted: attendance and participation 10% (minimum 75% attendance to be eligible), module assignments 25%, a mid-term practical exam inside the live platform 15%, portfolio projects 20%, the live or capstone project 20%, and a final viva and mock interview 10%. Pass mark is 50%, and a failed component can be re-attempted once in the same session at no extra fee. You earn three certificates: a Programme Completion Certificate, a Project Completion Certificate listing every project by name with the tools used and the measurable result, and — for the 6-month and 9-month stages — a Live Project / Industry Internship Certificate naming the partner business, your role and the period of engagement.
Over 35, issued directly by the platform that owns the technology: Google Ads Search, Display, Shopping, Video and Measurement; Google Analytics (GA4); Google Digital Garage Fundamentals; Google AI Essentials and Prompting Essentials; Meta Certified Digital Marketing Associate and Media Buying Professional; HubSpot Inbound, Content, Email, SEO and Marketing Software; SEMrush SEO Toolkit, Technical SEO and Link Building; Ahrefs, Yoast, BrightLocal, Microsoft Advertising, Amazon Ads, LinkedIn Marketing Labs, Hootsuite, Canva, Adobe Photoshop and Premiere Pro, Make, n8n and Shopify Academy. Exam preparation runs in class; the exams themselves are attempted on the provider's own platform and most are free.
Yes, at every stage. Live work runs from a 15-day Instagram growth sprint and a live website build on the 3-month Foundations stage, through live Google Ads campaigns from the Professional stage, up to a full month of agency internship on completing all 28 modules — always on a real business account rather than a simulation. Limited institute-supported budgets are provided for supervised live campaigns; students who want to run larger campaigns may add their own budget voluntarily, and this is never a requirement for certification. Where a partner account is unavailable for a batch, an equivalent institute-owned live property with real traffic and real budget is assigned instead.
No. The programme begins from fundamentals, and students from commerce, arts, science, engineering and non-graduate backgrounds all complete it. Eligibility is 10+2, graduate, working professional or career-changer, with basic computer literacy. A workstation is provided in the lab, though a personal laptop is strongly recommended for assignments and live project work outside class hours.
Offline classroom at campus with recorded revision material, 1.5–2 hours a day, 5–6 days a week, in morning, afternoon and evening batches, with weekend batches for working professionals. Batches are kept small enough that every student has their own workstation with licensed tool access, and missed sessions can be repeated with another running batch at no extra cost, subject to seat availability.
techcadd runs the Digital Marketing Certificate Program over 3, 6 or 9 months, structured as one continuous 28-module programme rather than three separate programmes. Weekday, evening and weekend batches cover the same syllabus, and each stage picks up exactly where the previous one ended: no module is repeated if you extend later.
techcadd's Digital Marketing Certificate Program fee depends on the stage: the 3-month Foundations stage costs less than the 6-month Professional or 9-month Expert stages, which include live paid-media budgets, AI tools and a larger deliverable set. Counsellors share the current fee sheet and EMI options on request, and a demo class is free.
Students after 12th, graduates, working professionals switching careers, and business owners or freelancers can all join. The programme starts at Module 01 with no marketing or design background assumed. A basic comfort with computers is helpful but not required.
Graduates typically move into roles such as Digital Marketing Executive, SEO Executive, Social Media Executive or Performance Marketing Executive, depending on how many months of the programme they complete. The 9-month Expert stage additionally prepares students for Growth Manager, Digital Growth Architect or Agency Founder roles.
A fresher completing the Foundations stage with a working portfolio typically starts as a Digital Marketing Executive in the Jalandhar market, with pay rising as the portfolio grows to include paid-media results and technical SEO work. Freelancers and specialists in Performance Marketing or SEO generally earn more, since remote client work is not limited by location.
No training provider can honestly guarantee a job, and any claim like that in Jalandhar should be treated with caution. techcadd guarantees placement support: CV reviews, mock interviews, portfolio preparation and repeated drives with hiring partners across Jalandhar and Ludhiana.
Students work hands-on with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Semrush, Ahrefs, WordPress, Elementor Pro, WooCommerce, Shopify, Canva Pro, Photoshop, Premiere Pro, ChatGPT, Claude and Looker Studio, among others. All practice happens on live student accounts, not demo screenshots.
Yes. Every student receives an industry-recognised certificate on completion plus a documented internship letter based on live client work, which satisfies the industrial training requirement at most Punjab universities.
Every module ends in a graded deliverable built on a real account: a live website, a ranked keyword set, a running Meta or Google Ads campaign with real spend. The programme finishes with a capstone built on a live client brief, supervised by a trainer.
Yes. techcadd Jalandhar runs weekday, evening and weekend batches in parallel so working professionals and college students can both attend without changing their existing schedule. 1-on-1 training is also available if you would rather set your own pace. Every class (batch or 1-on-1) runs for 2 hours, and a free demo class lets you see the lab and meet the trainer before enrolling.
The 3-month Foundations stage (Modules 1–9) covers funnel strategy, brand positioning, AI-assisted content and design, a live website and landing pages, and a 15-day Instagram growth sprint. The 6-month Professional stage (Modules 1–18) adds the complete SEO stack, content marketing, organic social growth and the full Google Ads suite. The 9-month Expert stage (Modules 1–28) adds Meta Ads, e-commerce, conversion rate optimisation, email and CRM automation, analytics, AI marketing agents, freelancing skills and a month-long live agency internship. Each stage is nested inside the next, so nothing is repeated if a student extends their programme.
Digital Marketing Course Fees in Jalandhar
Enrol for 3, 6 or 9 months — each length is one continuous Digital Marketing Certificate Program with 100% practical training and trainer guidance, and nothing already completed is repeated if you extend later.
Foundations
3-Month Programme
Professional
6-Month Programme
Expert
9-Month Programme
Includes live campaign practice, project development, trainer guidance and certificate and internship letter.
Choose the rightduration for you
Modules are numbered 1 to 28 in a single sequence, and the three enrolment lengths are checkpoints in that same ladder rather than separate programmes — the 6-month stage continues from Module 10, the 9-month stage from Module 19, and nothing already completed is repeated if you extend later.
Foundations
Modules 1 – 9
Build the fundamentals: funnel strategy, brand positioning, AI-assisted content and design, a live website and landing pages, plus a 15-day Instagram growth sprint and the start of SEO research.
Professional
Modules 10 – 18
Add the complete SEO stack — on-page, technical, off-page, local and AI search optimisation — plus content marketing, organic social growth and the full Google Ads suite.
Expert
Modules 19 – 28
Complete the stack with Meta Ads, e-commerce store management, conversion rate optimisation, email and CRM automation, analytics dashboards, AI marketing agents and the freelancing and client-management skills to run this work professionally.
| Module | 3 Months | 6 Months | 9 Months |
|---|---|---|---|
| 01Digital Marketing & Funnel FundamentalsCovers the 7P framework, buyer personas, CPM/CPC/CPL/CAC/ROAS metric language and TOFU/MOFU/BOFU funnel mapping — the numbers stage that decides whether a campaign pays before any ad account opens. | Included | Included | Included |
| 02Brand Strategy, Positioning & Market ResearchBrand discovery, positioning and a 12-month marketing roadmap built for a real business, the strategic layer above running individual channels. | Included | Included | Included |
| 03Generative AI & AI Productivity for MarketersBuilding a custom GPT and prompt library into an AI content pipeline that outputs a week of marketing assets in one sitting. | Included | Included | Included |
| 04Graphic Design for MarketersPhotoshop and Canva Pro brand kits, ad-creative anatomy (hook, benefit, proof, CTA) and AI-assisted concept variants — the visuals built before any spend goes live. | Included | Included | Included |
| 05Video Editing & Short-Form Content CreationCapCut and Premiere Pro short-form editing for the reels and ad creatives that carry most organic and paid reach now, not static images alone. | Included | Included | Included |
| 06Mobile Video Shoot & 15-Day Instagram Growth SprintShooting and publishing daily on a real Instagram account for fifteen days, tracking reach, follower and engagement growth against dated numbers, not a simulation. | Included | Included | Included |
| 07Website Development & Landing Pages (WordPress + Elementor)Building the actual site and landing pages in WordPress and Elementor that every ad campaign in the programme ultimately has to send traffic to. | Included | Included | Included |
| 08Advanced Web: Speed, Tracking & Landing-Page EngineeringPage-speed and tracking work beyond a default WordPress build, engineering landing pages that load fast enough and measure correctly enough to convert paid traffic. | Included | Included | Included |
| 09Keyword Research & Search Intent StrategySeed discovery, competitor gap analysis and intent classification build a 100-keyword master sheet mapped to URLs without the cannibalisation that undermines a rushed keyword list. | Included | Included | Included |
| 10On-Page SEO & Content OptimisationTitle tags, entity coverage, internal-linking architecture and E-E-A-T signals, aimed at featured snippets and People Also Ask boxes, not just a stuffed heading. | Not included | Included | Included |
| 11Technical SEO & Site HealthCrawl budget, canonicals, hreflang and Core Web Vitals resolved through a full technical audit with a prioritised remediation report, run with Screaming Frog and Search Console. | Not included | Included | Included |
| 12Off-Page SEO, Link Building & Digital PRWhite-hat acquisition through guest posting and digital PR, backlink gap analysis and a toxic-link disavow workflow, built into a realistic 90-day link acquisition plan. | Not included | Included | Included |
| 13Local SEO & Google Business ProfileGoogle Business Profile verification, review-generation systems and geo-grid rank checking — the map-pack visibility that decides whether a nearby customer finds the business at all. | Not included | Included | Included |
| 14GEO & AEO — AI Search OptimisationOptimising for visibility inside AI answer engines and generative search results, the newer skill layered on top of classic SEO as search itself changes. | Not included | Included | Included |
| 15Content Marketing & Conversion CopywritingThe pillar-cluster content model plus AIDA, PAS and BAB copywriting frameworks applied to landing pages, ad copy and full email sequences, not just blog posts. | Not included | Included | Included |
| 16Social Media Marketing & Organic GrowthOrganic growth mechanics and content planning distinct from paid social, the skill behind the 15-Day Instagram Growth Sprint project later in the programme. | Not included | Included | Included |
| 17Google Ads — Search & Display CampaignsAccount architecture down to ad group and keyword level, Quality Score mechanics, match types and negative-keyword control, built hands-on in Google Ads and Ads Editor. | Not included | Included | Included |
| 18Google Ads — Shopping, Performance Max & YouTubeMerchant Center feed setup, Performance Max asset groups and audience signals, and YouTube/Demand Gen creative rules — the campaign types that move e-commerce revenue. | Not included | Included | Included |
| 19Meta Ads — Setup, Pixel & Conversions APIBusiness Manager permissions, Pixel installation through GTM and Conversions API event-match quality — the tracking plumbing that decides whether Meta's algorithm can optimise your spend. | Not included | Not included | Included |
| 20Meta Ads — Audiences, Creative Testing & ScalingLookalikes, exclusions, creative-testing kill rules and hook/hold-rate diagnostics — reading Ads Manager to know which metric to fix rather than guessing at an audience. | Not included | Not included | Included |
| 21E-Commerce Store Build & ManagementWooCommerce products, variations, tax and shipping zones alongside Shopify essentials, plus COD versus prepaid economics and RTO reduction most store owners learn the expensive way. | Not included | Not included | Included |
| 22Product SEO, Marketplace & Feed OptimisationMerchant Center feed rules, GTIN and custom labels, plus Amazon and Flipkart listing optimisation with A+ content — the plumbing behind every Shopping and marketplace ad. | Not included | Not included | Included |
| 23Conversion Rate Optimisation & Cart RecoveryHeatmaps and session recordings from Microsoft Clarity and Hotjar feed an ICE-scored CRO roadmap, plus cart-recovery flows across email and WhatsApp that claw back abandoned checkouts. | Not included | Not included | Included |
| 24Email Marketing, CRM & Lead Nurture AutomationWelcome, nurture and win-back sequences built in Mailchimp, Brevo and HubSpot CRM — the lifecycle automation that keeps a lead warm after the ad click. | Not included | Not included | Included |
| 25GA4, Google Tag Manager & Looker StudioGTM containers, triggers and the dataLayer wired into GA4 events, then blended into a Looker Studio dashboard pulling Ads, GA4 and Search Console into one report. | Not included | Not included | Included |
| 26AI Marketing Agents & Workflow AutomationMake.com and n8n automations — an AI lead qualifier, a content agent and an auto-reporting pipeline — replacing manual reporting and follow-up work. | Not included | Not included | Included |
| 27Freelancing, Agency Building & Client AcquisitionPricing models, proposals, contracts and GST invoicing — the commercial skills that let a graduate bill clients directly instead of only drawing a salary. | Not included | Not included | Included |
| 28Marketing Project Management, Reporting & Interview PrepAgency brief-to-report workflow, SOPs and client etiquette, then CV, LinkedIn and portfolio-site work plus mock technical and HR interview rounds to close the programme. | Not included | Not included | Included |
Not sure if Digital Marketing is the right fit?
One call with a counsellor is usually enough to find out. Book a free demo class and see the lab before you decide.
Ask aboutDigital Marketing
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
- Free counselling and demo class
- Weekday, evening, weekend or 1-on-1, all 2-hour classes
- Internship letter and placement support