Google Ads Course in Jalandhar
Buy the right clicks, prove the result. A nine-week course from the auction to a managed account, spending a real budget across Search, Shopping, Display, YouTube and Performance Max.
- Duration
- 9 Weeks · 2 Months
- Mode
- Classroom, Weekend & 1-on-1
- Eligibility
- 12th Pass Onward
- Includes
- Live Ad Budget
Course overview
techcadd's Google Ads Course in Jalandhar runs nine modules in the order a competent agency actually works, which is not the order most people learn in. You start with the arithmetic: how the auction works, what Quality Score does, and a break-even model, because a campaign that cannot pay for itself on paper will not pay for itself live. Then you produce your own creative in Photoshop, since Display, Demand Gen and Performance Max consume image assets continuously. Keyword research and intent follow, then account architecture, match types and negative lists. Conversion tracking is installed and verified before anything launches. From Module 06 you run live Search campaigns on a real budget, add Display, remarketing and YouTube, build a Merchant Center feed for Shopping and Performance Max, and finish with a two-week optimisation log, a full account audit, a dashboard and a client report you defend in front of a panel.
Who can dothis course
Google Ads starts at Module 01 with the auction and campaign arithmetic taught from scratch, so no marketing or design background is assumed. From Module 06 every session runs on a live account with a real advertising budget.
Students after 12th
No marketing or design background is required: the auction, Quality Score and campaign arithmetic are taught from scratch. Google Ads is a numbers job more than a creative one, so commerce and science students often take to it fastest.
Graduates and final-year students
PPC interviews test whether you can build an account, launch it and read the numbers without supervision. By Week 9 you have an account built in Google Ads Editor, verified conversion tracking and live Search, Shopping and YouTube campaigns.
Working professionals
Evening and weekend batches let you keep your job while making the fastest route into performance marketing, which is where the salaries in this field sit. Many professionals start by auditing their own company's account.
Business owners and freelancers
Coaching institutes, immigration consultancies, clinics and showrooms across Jalandhar are spending monthly on Google Ads without a negative keyword list or verified conversion tracking. This course teaches you to run that account properly, in-house or as a retainer.
Career restarters
A gap on the CV counts for less than work you can point at. The course starts at zero and finishes with a portfolio and a documented internship letter, which is what an interviewer asks about after a break.
Self-taught learners
If free videos left you with notes but nothing built, what changes here is a trainer who reviews what you produced this week and a deadline attached to every module.
Why this programmeis worth your year
Google Ads captures demand that already exists, which is why businesses keep paying for it. Someone typing a high-intent local search has already told you what they want before you spend a rupee: it is the highest-intent channel in advertising, which makes competent account management directly billable from your first month.
Punjab has an unusually heavy Google Ads market. Immigration and IELTS consultancies, coaching institutes, real estate developers, clinics and hospitality across Jalandhar and Ludhiana compete on search every day, and most of the accounts local agencies inherit are badly built.
Supervised live work beats free tutorials because mistakes here cost money, not time. A match type error, a missing negative list or a conversion action counted twice spends a real budget on queries that were never going to convert, and from Module 06 the account runs on live money with cost per conversion recorded before and after.
The job has narrowed to exactly what automation cannot do. Smart bidding sets the bids, broad match chooses many of the queries and Performance Max chooses the network: what is left to a specialist is deciding what counts as a conversion, feeding the system clean measurement, writing the offer and auditing where the money went. These nine modules are built around that remaining job.
Google Ads Is Powering the Next Generation of Industry Leaders
- Live client work from week one, supervised by a trainer, not slides, not simulations.
- PPC Executive roles in Punjab start around ₹16,000 – ₹30,000 a month for a fresher with a working portfolio.
What you will learn
The course runs in the order a competent agency actually works, which is not the order most people learn in. You start with the arithmetic (the auction, Quality Score and a break-even model) because a campaign that cannot pay for itself on paper will not pay for itself in the auction. Then you produce the creative yourself in Photoshop, since Display, Demand Gen and Performance Max consume image assets continuously. Next comes keyword research and intent, then the account architecture, match types and negative lists that determine how much control you will have later. Only then does anything launch: conversion tracking is installed and verified first, because smart bidding optimises towards whatever your tracking tells it. From Module 06 you run live Search campaigns on real budget, add Display, remarketing and YouTube using your own creative, build a Merchant Center feed with Shopping and Performance Max, and finish with a two-week optimisation log, a full account audit, a dashboard and a client report you defend in front of a panel.
- The auction, Ad Rank and Quality Score components
- The metric chain: CPM, CPC, CTR, CPA, ROAS and break-even ROAS
- Reverse-engineering a revenue target into required clicks and daily spend
- Background removal, product retouching and non-destructive workflow
- Building a display banner set across every standard size
- Merchant Center image policy and YouTube thumbnails
- Classifying informational, commercial, transactional and navigational intent
- Keyword Planner forecasts: volume, competition and bid estimates
- Building negative keyword lists before launch, not after
- Structuring campaigns by intent, margin, geography and budget control
- Match types and the search terms report mining cadence
- Bulk building and quality-checking an account in Google Ads Editor
- Google Tag Manager containers, tags, triggers and the preview/debug workflow
- Tracking form submissions, calls, WhatsApp clicks and purchases
- GA4 key events and a Looker Studio dashboard
- Responsive search ads: headline strategy, pinning and asset strength
- The full asset suite: sitelinks, callouts, structured snippets, call and lead form
- Bidding strategies and a fourteen-day optimisation log
- Display targeting by audience, topic and placement
- The remarketing tag, audience lists and dynamic remarketing basics
- YouTube campaign types: in-stream, in-feed, bumper and Shorts
- Merchant Center setup, product feeds and required attributes
- Feed rules, disapproval troubleshooting and Shopping campaign structure
- Performance Max: asset groups, audience signals and search themes
- The weekly optimisation routine across search terms, negatives, bids and budgets
- Diagnosing rising cost per acquisition and falling impression share
- Account audit methodology, monthly reporting, proposals and GST invoicing
One course.A mesh of real tools.
Everything below is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
Where this coursetakes you
Google Ads Executive, PPC Executive, Search Specialist, E-commerce PPC Executive, Performance Marketing Executive, and freelance Google Ads consultant. Agencies in Jalandhar and Ludhiana hire for these directly.
Entry-level Google Ads and PPC roles in the Punjab market move up as you can manage budgets independently and defend a reporting pack. Performance marketing sits at the upper end of digital marketing salaries because results are directly measurable.
Yes. Account access is granted remotely, so location is irrelevant. An account audit is the standard way to win the first client, and a dedicated module covers proposals, pricing and retainers.
Immigration and IELTS consultancies, coaching institutes, real estate developers, clinics and dental practices, hotels and hospitality, and exporters running B2B search, immigration and education are among the region's heaviest search spenders.
Yes. Natural next steps are Meta Ads and social media marketing for the paid social side, SEO for organic search, or Shopify if you want to own the store behind Shopping campaigns.
Hands-on projectsyou will ship
Break-Even Model & Full Creative Pack
A calculator turning budget, CPC and conversion rate into CPA, ROAS and required daily spend for a real business, plus a display banner set, a responsive display asset kit and three YouTube thumbnails to Google's published specifications.
300-Keyword Research File & Editor-Built Account
Keywords clustered into ad groups with intent, cost and business value scored, plus a pre-launch negative list, then a complete account built in Google Ads Editor and quality-checked before any spend.
Measurement Stack & Live Search Campaigns
A published GTM container with five verified conversion actions and a shared Looker Studio dashboard, then live Search campaigns with three responsive search ads per ad group and a fourteen-day optimisation log.
Capstone: Account Audit & Client Report
Remarketing, Display, YouTube, an approved Merchant Center feed and a Performance Max build, then two weeks on live budget with before-and-after cost per conversion and a client report defended to a mock panel.
Why students choosetechcadd
Sessions are run by people currently managing live accounts, which is why the course covers disapprovals, restricted accounts, rising CPMs, wasted spend and conversion actions that never fired: the things that actually decide whether an account survives.
Trainers who spend real budgets every week
The examples in class are from accounts being managed this quarter, not a five-year-old case study.
Nine graded deliverables, not nine lectures
Every module ends in an artefact a trainer reviews before you advance: a break-even model, a banner set, a keyword file, an Editor-built account, a verified tracking container, an optimisation log.
You spend real money from Month 2
Campaigns run on live budget with cost per conversion recorded before and after. No amount of classroom theory teaches what a rising cost per acquisition feels like when it is your own money in the account.
Nothing launches before it should
Creative, keywords, account structure and verified tracking all come before the first campaign goes live: the same sequence a competent agency follows.
You produce the ad creative as well as run the account
Most Google Ads candidates cannot build a banner set or a thumbnail, and most designers cannot build a campaign. Carrying both makes a junior hire immediately useful.
Since 2007, trained across Punjab
techcadd runs skill-training programmes across Jalandhar, Ludhiana, Mukerian, Hoshiarpur, Phagwara, Bathinda, Amritsar and Patiala.
What our studentsin Jalandhar say
- Google
I travelled from Ludhiana for the weekend batch and it was worth every trip. Real ad spend, real mistakes, real corrections. YouTube does not give you that.
Abhinav KalraPPC Executive · Jalandhar GoogleBuilding the negative keyword list before launch felt tedious in class. Then I watched wasted spend disappear on the live account and understood exactly why it mattered.
Gurleen KaurGoogle Ads Executive · Kapurthala GoogleThe break-even model in Module 01 is what I still use before pitching any client budget. Everything after it made a lot more sense once that number was real.
Manav ChawlaPerformance Marketing Executive · Phagwara GoogleI travelled from Ludhiana for the weekend batch and it was worth every trip. Real ad spend, real mistakes, real corrections. YouTube does not give you that.
Abhinav KalraPPC Executive · Jalandhar GoogleBuilding the negative keyword list before launch felt tedious in class. Then I watched wasted spend disappear on the live account and understood exactly why it mattered.
Gurleen KaurGoogle Ads Executive · Kapurthala GoogleThe break-even model in Module 01 is what I still use before pitching any client budget. Everything after it made a lot more sense once that number was real.
Manav ChawlaPerformance Marketing Executive · Phagwara
- Google
Our Merchant Center feed kept getting disapproved in practice. Fixing it myself for the capstone taught me more than any lecture could have.
Sanya KohliE-commerce PPC Executive · Hoshiarpur GoogleI now audit accounts for two immigration consultancies as freelance work. The audit methodology from Module 09 is literally what I show clients to win the account.
Ravneet BhatiaFreelance Google Ads Consultant · Nakodar GoogleSpending real money on a live campaign changes how seriously you take a match type mistake. I never forgot a lesson learned with actual budget on the line.
Ojasvi AnandSearch Specialist · Jalandhar Cantt GoogleOur Merchant Center feed kept getting disapproved in practice. Fixing it myself for the capstone taught me more than any lecture could have.
Sanya KohliE-commerce PPC Executive · Hoshiarpur GoogleI now audit accounts for two immigration consultancies as freelance work. The audit methodology from Module 09 is literally what I show clients to win the account.
Ravneet BhatiaFreelance Google Ads Consultant · Nakodar GoogleSpending real money on a live campaign changes how seriously you take a match type mistake. I never forgot a lesson learned with actual budget on the line.
Ojasvi AnandSearch Specialist · Jalandhar Cantt
Frequentlyasked questions
The course runs nine weeks, roughly two months, at one module per week. Month 1 covers the auction, Photoshop ad creative, keyword research and account architecture; Month 2 covers tracking, Search, Display, YouTube, Shopping, Performance Max and a client-reporting capstone.
techcadd's Google Ads course fee covers the full nine-week programme. Counsellors share the current fee sheet and instalment options on request.
A small live advertising spend runs from Module 06 to Module 09. The amount is kept deliberately low because the objective is learning optimisation on real data rather than scaling spend. Confirm the current recommended figure with a counsellor.
No. Module 01 teaches the auction, Quality Score and campaign arithmetic from the ground up, and the course assumes no marketing, design or technical background.
Google Ads Executive, PPC Executive, Search Specialist, E-commerce PPC Executive and Performance Marketing Executive, plus freelance account management.
No institute can honestly guarantee a job, and techcadd does not. What is provided is placement support: interview preparation, portfolio and resume review, and referrals through the placement cell.
Google Ads, Google Ads Editor, Google Merchant Center, Google Keyword Planner, Google Tag Manager, GA4, Looker Studio and YouTube Studio. Ad creative is produced in Adobe Photoshop and Canva Pro.
Learn Google Ads first if your target businesses sell something people actively search for: coaching, immigration services, clinics, property. Learn Meta Ads first if the product needs to be discovered rather than searched.
Yes, weekday, evening and weekend batches are offered so working professionals and college students can attend without leaving their job or classes. 1-on-1 training is also available for anyone who wants a fully personal schedule. Every class (batch or 1-on-1) runs for 2 hours.
Not sure if Google Ads is the right fit?
One call with a counsellor is usually enough to find out.
Ask aboutGoogle Ads
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
- Free counselling and demo class
- Weekday, evening, weekend or 1-on-1, all 2-hour classes
- Internship letter and placement support