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Social Media Marketing vs Google Ads

The published figures from each course's own page, side by side — duration, fees, tools, careers and starting pay — so you can compare without opening two tabs.

 Social Media MarketingGoogle Ads
What it isbuilding audiences and running paid social across Instagram, Facebook and LinkedInpaid search and display advertising, run on live accounts with real budgets
Duration17 Weeks · 4 Months9 Weeks · 2 Months
FeesAsk a counsellor for the current feeAsk a counsellor for the current fee
Fresher salary (Punjab)₹14,000 – ₹26,000 / month₹16,000 – ₹30,000 / month
ModeClassroom, Weekend & 1-on-1Classroom, Weekend & 1-on-1

Google Ads's published band tops out higher (₹30,000 vs ₹26,000 for a fresher) — though the gap closes fast with a portfolio, and both climb well past these figures with experience.

Social Media Marketing

Social is the first channel most Punjab businesses invest in, and the one they most often hand to an in-house hire.

Careers

  • Social Media Executive
  • Content Creator
  • Meta Ads Specialist
  • Brand Manager

Tools taught

Meta Ads ManagerInstagramCanvaBufferGoogle Analytics 4CapCut

What you cover

  • Platform strategy and content pillars
  • Content calendars and scheduling
  • Reels, short video and creative formats
  • Meta Ads Manager and audience building
  • Retargeting and lookalike audiences
  • Influencer and collaboration campaigns
Google Ads

Immigration consultancies, clinics, schools and exporters across Jalandhar all run Google Ads and need people who can manage them.

Careers

  • PPC Executive
  • Google Ads Specialist
  • Performance Marketer
  • Freelance Ads Manager

Tools taught

Google AdsGoogle Analytics 4Tag ManagerKeyword PlannerLooker StudioMerchant Center

What you cover

  • Account structure and campaign types
  • Keyword match types and negatives
  • Ad copywriting and extensions
  • Bidding strategies and budgets
  • Display, YouTube and Performance Max
  • Shopping campaigns for ecommerce

Questions

Still deciding?

Yes — plenty of students do, usually one after the other rather than at the same time. Finish the first with a working portfolio before starting the second; running both together tends to leave you half-finished on each.

Google Ads's published band tops out higher (₹30,000 vs ₹26,000 for a fresher) — though the gap closes fast with a portfolio, and both climb well past these figures with experience.

Both start at Module 01 with nothing assumed, so "easier" really comes down to which kind of work you'd rather be doing daily — see the tools and topics compared above before deciding on difficulty alone.

You don't have to decide from this page alone. A free counselling session maps your own background to one of these two directly, in about 20 minutes.

Read the full course pages: Social Media Marketing · Google Ads · or start with a free counselling session.

Ready to get started?

Start building yourcareer today.

Talk to a counsellor today. One call is usually enough to know which track fits your degree, your schedule and the job you want.

Call now+91 98881 22254
  • Free career counselling
  • No registration fee
  • Placement support included