After 12th 4-Month Digital Marketing Program in Jalandhar
Own every source of traffic on Google — rank organically, buy intelligently, and prove results with data. Four months covering both search engines plus a Meta retargeting layer, finishing with 14 globally recognised certifications and a 30-day growth sprint on a live business.
SEO + Performance Marketing Program Course in Jalandhar
techcadd's 4-month SEO + Performance Marketing programme in Jalandhar: 170+ contact hours, 14 certification exams (13 free), 6 portfolio projects and a 30-day integrated growth sprint on a live business. Rank organically on Google, buy intelligently on Google Ads, add a Meta retargeting layer, and prove all of it with GA4 and Looker Studio.
Key Highlights :
- Duration: 4 Months
- Contact Hours: 170+ Hours
- Eligibility: 12th Pass Onward
- Mode: Practical + Theory
Course Overview
techcadd's 4-Month SEO + Performance Marketing programme in Jalandhar is built on a simple premise: a business gets traffic from Google in two ways — by ranking for it and by buying it — and the professionals agencies value most understand both rather than half the picture. The course runs for four months across 170+ contact hours of classroom and supervised lab time, open to anyone from 10+2 onward, including graduates and working professionals, with a beginner-to-full-search-marketer level and a mix of practical lab work and the theory behind it. On top of the two Google traffic engines sits a Meta retargeting layer and a full measurement stack, all tied to 14 certification exams, 6 portfolio projects and a 30-day integrated growth sprint on a live business.
Months one and two build the organic engine: funnel architecture, buyer personas, competitor teardowns and the metrics vocabulary of the job (CPM, CPC, CTR, CPL, CAC, AOV, LTV, ROAS, ROI), then keyword research and search intent classification, on-page SEO, and technical SEO covering crawl budget, canonicals, hreflang, Core Web Vitals and structured data. From there the course adds off-page link building and digital PR, local SEO and Google Business Profile, and content marketing and conversion copywriting, closing month two with a timed live SEO audit as the mid-term practical. Month three is the whole of Google Ads rather than a Search-only sample — account architecture, auction mechanics, Quality Score and Responsive Search Ads on the Search and Display side, then Shopping, Performance Max and YouTube with Merchant Center feeds and audience signals. Month four adds Meta Ads (Business Manager, Pixel installation, the Conversions API, audience and retargeting strategy, Advantage+ Shopping), GA4, Google Tag Manager and Looker Studio for measurement, and closes on media buying economics — break-even ROAS, attribution and blended versus platform ROAS.
Each stage is tied to a project you keep, not just a topic covered in class: a combined organic-and-paid search strategy document, an on-page and technical SEO overhaul with the fixes actually implemented and Core Web Vitals re-measured afterwards, a full Google Ads account build spanning Search, Display and Performance Max with a Merchant Center feed, a Meta retargeting layer with Pixel and Conversions API in place, and a unified Looker Studio dashboard blending Search Console, GA4, Google Ads and Meta Ads. These feed into the capstone — a 30-day integrated growth sprint where organic and paid work run together on a real partner business, reviewed weekly by a mentor, ending in a board-style presentation.
The certification stack spans Google, HubSpot, SEMrush, Ahrefs, Meta and Microsoft, with 13 of the 14 exams free. Graduates typically move into roles such as Digital Marketing Executive, Search Marketing Executive, SEO Specialist or Performance Marketing Executive, or take on freelance search consulting selling a combined SEO-and-PPC retainer. The programme's own indicative fresher ranges for North India place these roles between roughly ₹2.5 LPA and ₹5.0 LPA, with freelance search work billed around ₹10,000–₹30,000 per client per month — market observations rather than guarantees, since actual offers depend on city, company, portfolio strength and interview performance.
What You'll Learn
Every module ends in something you have built and a trainer has reviewed, so the list below is work you will have done rather than topics you will have heard about.
- 01
A ranked site and a live ad account
Both traffic engines running on the same business, so an interviewer asking how organic and paid interact gets an answer drawn from something you actually ran.
- 02
A technical audit with implemented fixes
Not a document handed over and forgotten — the audit is run, the on-page fixes are implemented, schema is deployed, and Core Web Vitals and index coverage are re-measured afterwards.
- 03
A blended Looker Studio dashboard
Search Console, GA4, Google Ads and Meta Ads in one client-ready report with channel-level ROI, built from tracking you deployed yourself.
- 04
A 30-day growth case study
Documented organic and paid performance with the weekly optimisation decisions behind it, ending in a board-style presentation you defend in a viva.
Course Curriculum
Four months of structured, hands-on training: what you learn, the tools you use, where the skill is used in industry, what you can do afterwards, and the certification it unlocks. Months 1–2 are the organic engine and end on a timed live SEO audit; month 3 is the whole of Google Ads; month 4 is Meta, measurement, the growth sprint and the economics of buying media.
Month 1 — Strategy and the Organic Foundation
- 1
Digital Marketing & Funnel Fundamentals (10 hrs) — marketing vs digital marketing and the 7P framework, customer journey mapping from awareness to advocacy, TOFU/MOFU/BOFU offer design, buyer persona research, competitor teardown and positioning statements, channel-mix planning across organic, paid, owned and earned, the metrics language (CPM, CPC, CTR, CPL, CAC, AOV, LTV, ROAS, ROI), the 70-20-10 media rule, and a one-page strategy document for a live business
- 2
Keyword Research & Search Intent Strategy (12 hrs) — search engine mechanics and SERP features, seed keyword discovery and competitor gap analysis, topic clustering, intent classification across informational, navigational, commercial and transactional, volume/KD/CPC/business-value scoring, long-tail and question mining for AEO-ready content, keyword mapping to URLs to avoid cannibalisation, a 100-keyword master sheet with priorities and a content plan, seasonality and demand forecasting
- 3
On-Page SEO & Content Optimisation (14 hrs) — title tags, metas, URL structure and heading hierarchy, entity coverage, semantic keywords, readability and depth, internal linking architecture, anchor text and topical authority, image SEO, E-E-A-T signals including author bios and trust pages, content refresh and decay management, featured snippet and People Also Ask optimisation, a full on-page audit with a developer fix-list
- 4
Technical SEO & Site Health, Part 1 (of 14 hrs) — crawl budget, robots.txt, XML sitemaps and indexation control, canonical tags, pagination, hreflang and duplicate content resolution, site architecture, URL depth and crawl-path optimisation
- 5
Certification milestones: begin Google Digital Garage coursework, then attempt Fundamentals of Digital Marketing, SEMrush Keyword Research and HubSpot SEO
Tools you will actually work in
Everything here is installed on the lab machines and used on live client work, not shown once in a slide and forgotten.
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Who can do this course
Students straight out of 12th
Any stream, no marketing background. The course begins at what a funnel is and what the metrics mean, and students from commerce, arts, science and engineering backgrounds all complete it.
Anyone targeting an agency job
Written for the roles where one person is expected to handle SEO and PPC together — which is most agency briefs outside the largest firms, and nearly every in-house team of one.
Freelancers selling a complete traffic package
Rank a client's site and run their ads on the same account, and you sell one retainer instead of losing half the work to whoever does the other side. Technical audits alone are sold as standalone projects at ₹15,000 – ₹75,000.
Students who want the whole search picture
Not a specialisation. If you would rather go narrow and start earning faster, techcadd's three-month tracks get you there in three months; this one is for people who want to own both engines.
Career changers and working professionals
Morning, afternoon, evening and weekend batches all run, classes are 1.5 to 2 hours a day, five to six days a week, and missed sessions are repeated with another batch.
Students who want verified credentials
14 exams, 13 of them free, each mapped into the topic before it and attempted in a supervised lab slot, with every badge added to your LinkedIn and CV with its verification link.
Certified — And Actually Able to Do the Work
- 14 global certifications, 6 portfolio projects and a 30-day growth sprint run on a real business account.
- Three institute certificates that say exactly what you did — Course Completion, Project Completion and a Live Growth Sprint Certificate.

Get certified in SEO + Performance Marketing Program
Complete the course with a portfolio of live projects and receive an industry-recognised certificate, plus a documented internship letter accepted by Punjab universities.


Two certificates on completion — the course certificate and a separate capstone project certificate.
Where this course takes you
The roles this opens, what they pay in Punjab and beyond, and who is hiring for them — the same figures our free Salary Estimator publishes, not a brochure number.
14 global certifications across Google, HubSpot, SEMrush, Ahrefs, Meta and Microsoft. Three institute certificates: Course Completion, Project Completion and a Live Growth Sprint Certificate. A ranked site and a live ad account on the same business, so you can talk about how the two interact. One blended Looker Studio dashboard combining Search Console, GA4, Google Ads and Meta Ads with channel-level ROI. A 30-day growth case study documenting organic and paid performance with the weekly optimisation decisions behind it. And a hosted portfolio, a rebuilt LinkedIn profile and a rehearsed strategy defence.
Fundamentals of Digital Marketing (Google Digital Garage), SEMrush Keyword Research / SEO Toolkit, HubSpot SEO (SEO I & II), SEMrush Technical SEO, Ahrefs Certification Course, Google Business Profile Training, Google Ads Search, Display, Shopping Ads, Video and Measurement, Google Analytics (GA4), Meta Certified Digital Marketing Associate, and Microsoft Advertising Certified Professional. Thirteen are free; the Meta Blueprint associate exam is paid at approximately US$99 — verify current pricing, and the fee is payable by you directly to Meta.
If time or budget is tight, these are the four the institute insists on: Google Ads Search Certification, Google Analytics Certification (GA4), HubSpot SEO Certification (SEO I & II) and SEMrush Technical SEO Certification. Every other certification in the stack is a bonus. Google Ads Search is the single most requested credential on Indian performance-marketing job listings; GA4 is the hardest of the free Google exams and therefore the one that carries the most weight on a fresher CV.
The brochure's indicative fresher ranges for North India: Digital Marketing Executive ₹2.5 – 4.2 LPA; Search Marketing Executive covering SEO and PPC ₹3.0 – 5.0 LPA; SEO Specialist ₹2.8 – 4.5 LPA; Performance Marketing Executive ₹2.8 – 4.8 LPA; Freelance Search Consultant ₹10,000 – ₹30,000 per client per month. These are market observations, not guarantees — actual offers vary by city, company, portfolio strength and interview performance.
Morning: check yesterday's ad spend and conversions, then the rank tracker and Search Console for organic movement. Mid-morning: adjust bids and budgets, add negatives, then switch to content and on-page work. Afternoon: brief creative, fix landing pages, run outreach, resolve tracking issues. Weekly: decide where next week's money and effort go — which keywords to buy and which to earn. Monthly: present blended results and defend the split between organic investment and ad spend.
Days 1–3, brief: a business audit, a combined keyword strategy and a budget split between organic effort and paid spend. Days 4–10, build: on-page fixes and schema deployed, Search, Display and PMax campaigns built, Pixel and CAPI installed. Day 11, launch: paid campaigns go live after mentor sign-off and the rank baseline is locked. Days 12–27, optimise: daily paid optimisation and weekly content and link work, all logged in a dated diary. Days 28–30, report: the blended dashboard is finalised and presented board-style with organic and paid attribution.
Hands-on projects you will ship
P1 — Search Strategy Document
A combined organic and paid keyword strategy for one business, splitting keywords by intent, cost and time-to-result — the argument for what you rank for and what you buy. Delivered as an integrated search strategy deck.
P2 — On-Page & Technical Overhaul
Take a live site, run the audit, implement the on-page fixes, deploy schema, then re-measure Core Web Vitals and index coverage. Delivered as a before-and-after audit with the fixes actually in place.
P3 — Google Ads Full Build
Search plus Display plus one Performance Max campaign with a Merchant Center feed, full conversion tracking and a negative keyword architecture. Delivered as a live account build with an optimisation log.
P4 — Meta Retargeting Layer
A Meta retargeting funnel built on top of the organic and search traffic, with Pixel and Conversions API in place and audience exclusions set properly. Delivered as a live campaign with an audience architecture map.
P5 — Unified Reporting Dashboard
GA4, Google Ads, Meta Ads and Search Console blended into one Looker Studio dashboard with channel-level ROI. Delivered client-ready and live.
Capstone — 30-Day Integrated Growth Sprint
Organic and paid run together on one real partner business for 30 days, reviewed weekly by a mentor: brief and budget split on days 1–3, on-page fixes, campaign builds and tracking on days 4–10, launch on day 11 with the rank baseline locked, daily optimisation and weekly content and link work through day 27, then the blended dashboard and a board-style presentation on days 28–30.
Learn it. Build it. Make it yours.
Every project moves through the same loop: understand the brief, build with guidance, then explain the decisions behind your work.
Understand
Break a real requirement into a clear plan and the right tools.
P1 — Search Strategy DocumentBuild
Work hands-on with trainer feedback while the decisions are still easy to change.
P2 — On-Page & Technical OverhaulPresent
Turn the finished work into a portfolio story you can defend in an interview.
P3 — Google Ads Full BuildWhy students choose techcadd
techcadd is an ISO 9001 certified institute with campuses in Jalandhar, Ludhiana, Hoshiarpur, Phagwara and Chandigarh. What separates this track from a certification crammer is that every exam is paired with a project and the whole thing finishes on real client work rather than a simulation.
Exams are built into the timetable
Each exam's published topic list is mapped into the course content before it, so you are not studying separately — the class content is the syllabus. Attempts happen in scheduled supervised lab slots of roughly two hours.
Hands-on before theory
You build the thing before you read about it. Students who have actually done the task answer scenario questions correctly; students who only read about it do not.
A practice bank, then a supervised attempt
Timed mock tests using the provider's own practice assessments plus an internal question bank, with wrong answers explained in class. Then a lab slot where you create your provider account and sit the exam under mentor supervision, so the setup problems that waste most people's first attempt do not waste yours.
A failure protocol, not a penalty
Most exams here allow retakes after a short cooldown. If you fail, your weak domains are reviewed and you are rebooked. Failing an attempt is normal and carries no penalty from the institute.
Renewal training
Google and Meta credentials expire after 12 months. You are taught the renewal process so your stack does not quietly lapse after you leave, and alumni can attend refresher sessions.
Assessed properly
Attendance 10%, assignments 25%, mid-term practical 15%, portfolio projects 20%, live project 20%, final viva and mock interview 10% — graded against a published rubric, with one free re-attempt of any failed component.
What our students say
Real experiences from learners across Jalandhar and the districts around it.
“Every other fresher in the room knew either SEO or ads. Being asked which keywords I would buy and which I would earn — and having an actual answer — is what got me the offer.”
HSHarnoor SandhuSearch Marketing Executive · Jalandhar “The technical SEO part is fourteen hours and it shows. I went into the interview with a remediation report and the before-and-after index coverage from a real site.”
MCMehak ChopraSEO Specialist · Ludhiana “Shopping and PMax were the parts I expected to be skimmed. They were not — Merchant Center feed, disapprovals, asset groups, the reporting limits and how to work around them.”
YBYuvraj BajwaPerformance Marketing Executive · Phagwara “Every other fresher in the room knew either SEO or ads. Being asked which keywords I would buy and which I would earn — and having an actual answer — is what got me the offer.”
HSHarnoor SandhuSearch Marketing Executive · Jalandhar “The technical SEO part is fourteen hours and it shows. I went into the interview with a remediation report and the before-and-after index coverage from a real site.”
MCMehak ChopraSEO Specialist · Ludhiana “Shopping and PMax were the parts I expected to be skimmed. They were not — Merchant Center feed, disapprovals, asset groups, the reporting limits and how to work around them.”
YBYuvraj BajwaPerformance Marketing Executive · Phagwara
“My first retainer was a local SEO client from the Google Business Profile section. Four months in and I was invoicing while classmates on longer courses were still studying.”
RSRitika SharmaFreelance Search Consultant · Kapurthala “GA4 was the hardest exam and the one that opened doors. Building the blended dashboard was what made the concepts stick, not the practice tests.”
AGArshdeep GrewalMarketing Analyst · Hoshiarpur “They told me straight that this track has no design, video or social topics and that the six-month one does. I picked this because I wanted search, not everything.”
SVSanya VermaAfter 12th Student · Nakodar “My first retainer was a local SEO client from the Google Business Profile section. Four months in and I was invoicing while classmates on longer courses were still studying.”
RSRitika SharmaFreelance Search Consultant · Kapurthala “GA4 was the hardest exam and the one that opened doors. Building the blended dashboard was what made the concepts stick, not the practice tests.”
AGArshdeep GrewalMarketing Analyst · Hoshiarpur “They told me straight that this track has no design, video or social topics and that the six-month one does. I picked this because I wanted search, not everything.”
SVSanya VermaAfter 12th Student · Nakodar
Frequently asked questions
Find answers to the questions students ask before enrolling.
Four months, 165 to 175 hours of classroom and supervised lab time. Classes run 1.5 to 2 hours a day, five to six days a week, with morning, afternoon, evening and weekend batch options. It is offline classroom teaching with one workstation per student, premium tool and platform access during the course, backup classes for missed sessions, doubt-clearing hours and a mentor group. Exam sessions are scheduled supervised lab slots of roughly two hours each.
No. The track starts from fundamentals and students from commerce, arts, science and engineering backgrounds all complete it. Eligibility is 10+2, graduate or working professional, and the level runs from beginner to full search marketer.
This is a search programme, not a general one. It covers both Google traffic engines in depth plus a Meta retargeting layer and full measurement — and it deliberately leaves out graphic design, video editing, website building, organic social media, e-commerce store builds, CRO and email marketing. The six-month classical programme covers all of those across 255+ hours, with a 15–20 day live industry project instead of this course's 30-day integrated growth sprint. Choose this one if you want to own search; choose that one if you want every channel.
The three-month tracks specialise narrowly and get you earning faster. This one takes a month longer to give you breadth across both traffic engines, which is what agency briefs ask for when one person is expected to handle SEO and PPC together. The brochure is explicit about the trade-off: if you want to specialise and start sooner, the shorter tracks are the better choice.
13 of the 14 certifications in this track are free. The remaining paid exam — the Meta Blueprint associate exam, approximately US$99 at the time of the 2026 edition — carries a provider fee paid directly by you to the provider, and is not included in course fees unless stated otherwise in writing at admission. Confirm the current fee position with your counsellor when you enrol.
No institute can guarantee that, and you should be wary of any that claims to. What techcadd guarantees is preparation mapped to each exam's published blueprint, supervised attempts in scheduled lab slots, and free re-preparation if you fail. Most exams here allow retakes after a short cooldown, and the Google Skillshop exams allow unlimited retakes with a 24-hour cooldown.
No. techcadd is not affiliated with, endorsed by, or an authorised testing centre for Google, Meta, Microsoft, HubSpot, SEMrush, Ahrefs or any other certifying organisation. The institute prepares you for these exams; the exams are attempted on the provider's own platform and the credentials are issued directly by the provider. Exam formats, question counts, pass marks, fees and validity periods are set by those organisations and change without notice — always confirm current details on the provider's official page before attempting.
Partner business accounts arranged by the institute, or an equivalent institute-owned live property with real traffic. You are never required to spend your own money on ad budgets.
Attendance and participation 10% (minimum 75% attendance required for certification eligibility), assignments 25% with one practical submission per topic graded against a published rubric, a mid-term practical 15%, portfolio projects 20%, the live project 20%, and a final viva and mock interview 10%. Grades run A+ (90–100) through C (60–69) with a 50% pass mark, and one free re-attempt of any failed component is permitted within the same session.
A Course Completion Certificate stating the track name, duration, contact hours and grade, issued to every student meeting the attendance and pass criteria; a Project Completion Certificate listing each project by name with the platforms used and the measurable outcome achieved; and a Live Growth Sprint Certificate — the brochure also calls it the Live Project Certificate — certifying supervised work on a real account: the partner business where consent is given, the period of engagement, the role performed and the supervising mentor.
A workstation is provided. A personal laptop is strongly recommended for assignments and live project work outside class hours.
Yes, within 30 days of enrolment. Fees paid are adjusted in full against the higher programme and completed coursework is credited.
No. techcadd provides 100% placement support — a hosted portfolio with every project, live URL, dashboard link and badge; marketing-specific CV formats with ATS keyword optimisation and a rebuilt LinkedIn; technical, live case-study and HR mock interviews with written feedback; profile circulation to agencies and in-house teams across Punjab, Chandigarh, Delhi NCR and remote roles; and a freelance launchpad with Upwork and Fiverr profiles, proposal templates, pricing sheets and local prospecting scripts. Final selection depends on your performance and portfolio. The institute does not sell guaranteed-job promises.
The Google Skillshop and Meta credentials last 12 months; HubSpot's SEO certification runs about 24 months; the SEMrush, Ahrefs and Google Digital Garage credentials have no published expiry. You are taught the renewal process during the placement-prep sessions so your stack does not quietly lapse after you leave, and alumni can attend refresher sessions.
Five steps. Counselling first — walk in at any campus or call +91 98881 22255 to confirm this is the right track for your goals. Then batch selection across morning, afternoon, evening or weekend. Then registration with ID proof, qualification proof and photographs, and fee payment with instalment options. Then orientation, lab allocation and provider account setup. Then classes begin, with the first assignment submitted in the opening week.
Ask about SEO + Performance Marketing Program
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your degree.
- info@techcadd.com
- Phone
- +91 98881 22254
- Address
- 2nd Floor, Crystal Plaza, SCS 78, Opposite PIMS Hospital, Jalandhar, Punjab 144001
- Counselling hours
- Monday – Saturday, 9:00 AM – 7:00 PM
Not sure if SEO + Performance Marketing Program is the right fit?
One call with a counsellor is usually enough to find out. Book a free demo class and see the lab before you decide.